Smart home era, why choose the "aspect"?
Editor:admin Date:2015/8/8 Click
I believe people who like war movies war can be found in two of the most common two scenarios: the first is surrounded by large, through a comprehensive horizontal layout of the full range of a war zone troops, forming the encirclement, finally Target nothing left to swallow; the second is all broken up, focus all efforts on that breakthrough, the most typical special operations, if successful, quickly advancing to the depth, and then took the opportunity to quickly set up the encirclement, eating out target. The former can be described as a cross, which is called vertical.
In the smart home market, the typical horizontal "big platform + all kinds of peripheral products."
This model is better understood, doing a lot of companies:
Millet claims millet and millet box router as the center to build smart home ecosystem, known to train 100 Intelligent hardware peripheral products do startups. Haier U + smart home platform has also been cultivating for many years, it has more than 40 co-manufacturers, nearly 50 categories. Of course there is Apple HomeKit the call, also wants to build an intelligent hardware ecosystem, Google also acquired early layout Nest smart home platform.
Unlike competitive companies bloody lateral, vertical representatives really small, typical model is to focus on a category.
Companies need to take this strategy to a particular category as the core, and constantly enhance its functionality, technology accumulation and precipitation, long-term adherence, or to enhance a consistent product experience and rich ancillary products. For now, it should be regarded as typical of this type of IKEA, which may have a relationship with their late start. IKEA is the current intention of revealing light as the core, combined with its brand accumulated in the field of traditional home and wireless charging on the breakthrough, can form a breakthrough smart home market of special forces.
Aspect's hard to say which one is better, the most fundamental, or needs of enterprises according to their own situation to make strategic decisions.
Portrait of the advantage is obvious, we can see the success of millet phone:
First, the most accumulating fans. MIUI millet by means of an iterative optimization to solve a lot of trouble encountered by mobile phone users, captured the hearts of many users;
Second, easy to make the ultimate product. The reason is simple, a good team if gathered in one product, the goal is often very clear, all the forces will force at one point, such products are often easier to do than similar products of experience, Apple and millet all we verify this;
Third, we can construct powerful technical barriers. Barriers millet on the phone UI formed non-competitors can catch up overnight, of course, millet is not selected then further develop in depth, and it leads millet has been sidetracked by the underlying patent Huawei and other competitors have mobile phones. Imagine if millet using open source or patent cooperation to continue in the hardware development effort, it is possible to truly handset market first, of course, this is just imagine. What kind of company is preferable to use such a strategy? The company has key technological breakthroughs of the most suitable and most qualified, but may not be able to do so. I think the smart home entrepreneur should give priority to this strategy, outstanding entrepreneurial team tend to have "1 + 3" Personnel Placement - leader and technology, marketing and supply chain. Through technological roots, form the basis of the advantages of the product, and then build the core competitiveness through user experience and supply chain synergies, continue to advance in depth. Finally, the gradual accumulation of technology and user reputation encirclement.
